Business

6 Easy Ways to Make Your Business Stand Out from the Crowd

Running a small business is hard. Standing out from the crowd and elevating yourself above your competition is even harder.

small business tips

small business tips

With all the responsibilities for running your business already on your shoulders, it’s a big challenge to also become an expert marketer, too. You can only do so much!

But consider these 6 tips and you’ll have a major leg up on your competitors:

1) Understand Your Brand

Your brand is not just a name or logo. It’s comprised of everything that makes your business what it is. The way you present yourself, what you offer, the way you want to be perceived.

The first step towards the big leagues is ensuring your brand is clearly defined.

2) Give Stuff Away

A simple and time-tested marketing technique is to give away your product or service. Sounds outlandish, right? But depending on your industry, it may be ideal.

Restaurants that dish out free food at charitable events, for instance, expose people to their food and win themselves new customers.

3) Use the Social Media Your Customers Use

You’ll often hear that you have to be on Facebook because it’s the most widely used social media platform, but the truth is that the only place you need to be is where your customers are.

That can change depending on the nature of your business, so it behooves you to find out. Instagram, Snapchat, Facebook, Twitter – they all have advantages, so find out which is best for you!

4) Create An Event

Networking events are fine, but the real power comes in events you create yourself. Whether they are community events, open houses, or hosting your own networking event for local businesses, organizing your own puts you and your business in focus in a big way.

 

5) Be Good At What You Do

This one seems like it should be obvious (and it should probably be listed at #1), but it’s all too easy to forget. If you want to make your mark and you want your business to succeed, you need to strive to be the best at what you do.

Make people walk away and think, “Wow, why can’t others offer a (product/service) like that?” Your competitors won’t stand a chance.

6) Embrace Technology

The nature of your business doesn’t matter: technology is your friend.

Portable tech, new software, cloud computing, document scanning, mobile devices, and much more, all are things that can enhance your productivity, connect you with your customers, and save you a lot of money in the long term.

There are a lot of things to manage when you’re running a small business, but if you keep the above in mind you can give your business a major boost.

Don't Make These 4 Common Small Business Mistakes

Owning and operating a small business is a lot of work.

Often headed by just one person or a small handful of people, there are a million and one things a small business owner has to keep in mind in order to keep their business running.

small business tips

small business tips

And that’s exactly why the mistakes listed below are so common. But they don’t have to be. Take a look, know what to expect, and be prepared so you don’t get caught in these common traps:

1) You Try To Do It All

It’s not uncommon in small business to tackle anything and everything yourself. In many ways, it’s an essential part of being a small business owner. However, you can take it too far and get in over your head, be overwhelmed with work, or try and do something beyond your capabilities – and all that can add up to trouble.

Solution: Don’t be afraid to outsource essential work that is beyond you or your team. If you’re not a good bookkeeper, for instance, hire someone to do it for you. It’s an expense that could actually SAVE you money in the long term.

2) No Written Goals, No Written Plan, No Clear Direction

This is an incredibly common mistake. Someone starts a business with good intentions – they have a particular skill that is marketable or they see a niche to be filled – and from there they just wing it.

Huge mistake. You can get by for a little while on luck or momentum, but in the long term it’s vital to have clear goals and a clear plan to get there.

Solution: Create a written mission statement, put a set of one-year, three-year, five-year, and ten-year goals in writing, and create a written plan to achieve those goals. You’ll be amazed at how that can refocus and improve your business.

3) You Don’t Have A Website

It’s all too common for small local businesses to think they don’t need to be online because they are a local business serving the local community.

They just assume the locals will find them. Big mistake! These days, nearly 97% of consumers search for goods and services online, and half those searches are for things local to them. Being online is essential to being found by new customers and clients.

Solution: This one is pretty obvious. Get a website! And while you’re at it, get yourself on social media, too. It’s essential to being seen.

4) You Haven’t Embraced Technology

Small business owners usually operate on pretty tight budgets.

We understand that. Because of this, small business owners are often reluctant to invest in technologies that could make them more efficient and profitable in the long run – and while saving money in the short term is nice, in the long term that is a mistake.

Cloud storage, document scanning, digital storage, mobile devices, and other tech can give you a major leg up on your competitors.

Solution: Don’t be scared to invest in your future! The businesses that do best recognize that they have to look further ahead than next week if they want to succeed. You should, too.

Running a small business can be tough, but by avoiding these common mistakes you can make life a lot easier for yourself, and as an added bonus get an advantage on your competition. Good luck!

6 Ways to Make Your Business Stand Out from the Crowd

Running a small business is hard. Standing out from the crowd and elevating yourself above your competition is even harder.

small business tips

small business tips

With all the responsibilities for running your business already on your shoulders, it’s a big challenge to also become an expert marketer, too. You can only do so much!

But consider these 6 tips and you’ll have a major leg up on your competitors:

1) Understand Your Brand

Your brand is not just a name or logo. It’s comprised of everything that makes your business what it is. The way you present yourself, what you offer, the way you want to be perceived.

The first step towards the big leagues is ensuring your brand is clearly defined.

2) Give Stuff Away

A simple and time-tested marketing technique is to give away your product or service. Sounds outlandish, right? But depending on your industry, it may be ideal.

Restaurants that dish out free food at charitable events, for instance, expose people to their food and win themselves new customers.

3) Use the Social Media Your Customers Use

You’ll often hear that you have to be on Facebook because it’s the most widely used social media platform, but the truth is that the only place you need to be is where your customers are.

That can change depending on the nature of your business, so it behooves you to find out. Instagram, Snapchat, Facebook, Twitter – they all have advantages, so find out which is best for you!

4) Create An Event

Networking events are fine, but the real power comes in events you create yourself. Whether they are community events, open houses, or hosting your own networking event for local businesses, organizing your own puts you and your business in focus in a big way.

 

5) Be Good At What You Do

This one seems like it should be obvious (and it should probably be listed at #1), but it’s all too easy to forget. If you want to make your mark and you want your business to succeed, you need to strive to be the best at what you do.

Make people walk away and think, “Wow, why can’t others offer a (product/service) like that?” Your competitors won’t stand a chance.

6) Embrace Technology

The nature of your business doesn’t matter: technology is your friend.

Portable tech, new software, cloud computing, document scanning, mobile devices, and much more, all are things that can enhance your productivity, connect you with your customers, and save you a lot of money in the long term.

There are a lot of things to manage when you’re running a small business, but if you keep the above in mind you can give your business a major boost.

4 Common Mistakes Many Small Businesses Make

Owning and operating a small business is a lot of work.

Often headed by just one person or a small handful of people, there are a million and one things a small business owner has to keep in mind in order to keep their business running.

small business tips

small business tips

And that’s exactly why the mistakes listed below are so common. But they don’t have to be. Take a look, know what to expect, and be prepared so you don’t get caught in these common traps:

1) You Try To Do It All

It’s not uncommon in small business to tackle anything and everything yourself. In many ways, it’s an essential part of being a small business owner. However, you can take it too far and get in over your head, be overwhelmed with work, or try and do something beyond your capabilities – and all that can add up to trouble.

Solution: Don’t be afraid to outsource essential work that is beyond you or your team. If you’re not a good bookkeeper, for instance, hire someone to do it for you. It’s an expense that could actually SAVE you money in the long term.

2) No Written Goals, No Written Plan, No Clear Direction

This is an incredibly common mistake. Someone starts a business with good intentions – they have a particular skill that is marketable or they see a niche to be filled – and from there they just wing it.

Huge mistake. You can get by for a little while on luck or momentum, but in the long term it’s vital to have clear goals and a clear plan to get there.

Solution: Create a written mission statement, put a set of one-year, three-year, five-year, and ten-year goals in writing, and create a written plan to achieve those goals. You’ll be amazed at how that can refocus and improve your business.

3) You Don’t Have A Website

It’s all too common for small local businesses to think they don’t need to be online because they are a local business serving the local community.

They just assume the locals will find them. Big mistake! These days, nearly 97% of consumers search for goods and services online, and half those searches are for things local to them. Being online is essential to being found by new customers and clients.

Solution: This one is pretty obvious. Get a website! And while you’re at it, get yourself on social media, too. It’s essential to being seen.

4) You Haven’t Embraced Technology

Small business owners usually operate on pretty tight budgets.

We understand that. Because of this, small business owners are often reluctant to invest in technologies that could make them more efficient and profitable in the long run – and while saving money in the short term is nice, in the long term that is a mistake.

Cloud storage, document scanning, digital storage, mobile devices, and other tech can give you a major leg up on your competitors.

Solution: Don’t be scared to invest in your future! The businesses that do best recognize that they have to look further ahead than next week if they want to succeed. You should, too.

Running a small business can be tough, but by avoiding these common mistakes you can make life a lot easier for yourself, and as an added bonus get an advantage on your competition. Good luck!