With the holiday season upon us, you’re going to hear a lot of talk about giving. ‘Tis the season, after all.
Most of that talk tends to be focused on individuals, but businesses can give, too – and they should. In fact, there are even sound business reasons to do so.
Of course, the very best reason to give is because it’s in your heart and you can to do some good. However, we recognize that business is business. That’s why we offer this list of 6 reasons why charitable giving is actually good for business:
Fantastic Tax Deductions
This one is obvious. Charitable donations are tax deductible. Be sure you donate to nonprofits that are approved by the IRS, but otherwise feel free to give as you see fit. The cash value of your donations is tax deductible, which means you can donate old vehicles, stocks, and in some cases even your time.
Develop More Loyal Customers
When you give to charity, you tell your customers something important about you: that you are a business that actually cares. That’s a powerful message and one that can help develop increased loyalty among you customers. Charitable giving humanizes you and brings your customers and clients closer to you, and that is priceless.
Get Your Customers Involved
Charitable giving can also be a way to get your customers more involved with what you do. By participating in or even hosting fundraising drives and charitable events, you can encourage your customers and clients to participate, get more involved in what you do, get to know your company better, and feel as if they gave a stake in what you do.
It’s An Added Benefit For Employees
While you should never make participation mandatory, taking part in charitable events can feel like a nice perk for employees. Going out to charity walks or taking part in some enjoyable local event is not only a fun way to serve a good cause, it makes your employees feel as if they are getting something extra, something they enjoy and like participating in. Basically, it’s like another benefit.
It Gives You More Publicity
Yes, this entry might seem a little crass and cynical, but it’s also the truth: when your company is involved with local charities, it gives you another platform to get your name and brand out in front of people. It’s for a good cause, too, so you can feel good about it even while reaping the benefits of having your name associated with a respected charitable organization.
It’s Just Plain Good
When all is said and done, the best reason for your business to be involved in charitable endeavors is because those charitable endeavors help people (or animals, or the environment, or whatever your chosen cause is). And at the end of the day, isn’t that what’s important?
So this holiday season, get with the spirit of the season and GIVE. Your business will be better for it.