Running a small business is hard. Standing out from the crowd and elevating yourself above your competition is even harder.
With all the responsibilities for running your business already on your shoulders, it’s a big challenge to also become an expert marketer, too. You can only do so much!
But consider these 6 tips and you’ll have a major leg up on your competitors:
1) Understand Your Brand
Your brand is not just a name or logo. It’s comprised of everything that makes your business what it is. The way you present yourself, what you offer, the way you want to be perceived.
The first step towards the big leagues is ensuring your brand is clearly defined.
2) Give Stuff Away
A simple and time-tested marketing technique is to give away your product or service. Sounds outlandish, right? But depending on your industry, it may be ideal.
Restaurants that dish out free food at charitable events, for instance, expose people to their food and win themselves new customers.
3) Use the Social Media Your Customers Use
You’ll often hear that you have to be on Facebook because it’s the most widely used social media platform, but the truth is that the only place you need to be is where your customers are.
That can change depending on the nature of your business, so it behooves you to find out. Instagram, Snapchat, Facebook, Twitter – they all have advantages, so find out which is best for you!
4) Create An Event
Networking events are fine, but the real power comes in events you create yourself. Whether they are community events, open houses, or hosting your own networking event for local businesses, organizing your own puts you and your business in focus in a big way.
5) Be Good At What You Do
This one seems like it should be obvious (and it should probably be listed at #1), but it’s all too easy to forget. If you want to make your mark and you want your business to succeed, you need to strive to be the best at what you do.
Make people walk away and think, “Wow, why can’t others offer a (product/service) like that?” Your competitors won’t stand a chance.
6) Embrace Technology
The nature of your business doesn’t matter: technology is your friend.
Portable tech, new software, cloud computing, document scanning, mobile devices, and much more, all are things that can enhance your productivity, connect you with your customers, and save you a lot of money in the long term.
There are a lot of things to manage when you’re running a small business, but if you keep the above in mind you can give your business a major boost.